Marketing is a series of activities to promote a product or company. Companies use data and research to attract customers or clients to bring attention to a product or even more importantly to sell the product. The goal of marketing is to promote a good product which concludes in a happy customer in terms of sales and promotion. The user experience is the most important focus in marketing because it is all about the people. The people, viewers, or customers are the ones that are going to be using or talking about the product. It is so easy to get the word around about a product or company with the help of social media.

While researching marketing I came across five concepts of marketing that made me further understand the process. The five concepts are…

1. Production concept
2. Product concept
3. Selling concept
4. Marketing concept
5. Societal marketing concept 

 These concepts are used to carry out and organize the strategies of marketing to get the best outcome possible. As social media becomes more easily accessible, yes, more people will be exposed, but it can also be easily taken away, hidden, or ignored. To explain these in short, the production concept focuses on making the product available and easily affordable. This is important because like anyone we want something fast and cheap. Product concept is the idea that a customer will favor a product based on the quality of the product. Selling concept is the theory that people will not buy the product if it does not have a good selling and promotion rate. Many people base their purchases and experience on other people that they can relate to by using ratings and apps such as Yelp!. Marketing concept is achieving organizational goals that depend on the needs and wants of the customer and considering the competition. This is relevant to the companies that are close in selling rates such Apple and Android. Lastly societal marketing concept refers to how the product is satisfying the customer’s short-term and long-term needs and if it is going to be passed onto friends or coworkers. I think these concepts back up the fundamentals of marketing 2.0 because it is all about the people and how they react to the product. 

These concepts go for viral marketing, visual advertising, and even Google recommendations. Based on evangelist customers and our contribution and feedback to marketing, there is no easy way to a perfect company. Even if a company brainstorms the perfect concepts to a product, there will always be a customer that gives negative feedback and positive feedback. Specifically in the larger companies there will always be people that are unhappy with the product, but it can be easily ignored. But, in a smaller company like a small clothing store or small restaurant, they can be easily affected by these comments and feedback.

Marketing is majorly affected by the customers that are exposed to the product. This is why all customers should be considered. From a marketing perspective there should not be anyone excluded from wanting the product, which is why I think a lot has changed in the advertising world. There was a lot of feedback to Victoria’s Secret, for example, because there were only white female models. In recent years, there was a growth in black and asian models in advertisements and also the Victoria’s Secret fashion show. This goes to show that feedback and negative comments are important in the marketing of companies and how they relay their product.